Sasha Radford, OD, is a practicing optometrist out of Illinois. A member of the American Optometric Association, Dr. Radford attributes her success to “personalized and attentive patient … read more

For many businesses, word-of-mouth marketing tends to be the most impactful for cultivating potential customers. Building a loyal, satisfied patient base is an important part of a successful … read more

In the modern era of marketing, there are many ways to reach your target market. From more traditional methods like direct mail to the emerging digital trends, marketing is constantly evolving. One … read more

For most businesses, both big and small, customer (or patient) opinions can mean the difference between success and failure. Word of mouth is often referred to as the most powerful form of … read more

Social media has exploded in popularity over the last decade. With the exponential growth in users, there has been a growing interest in using these sites as a means of reaching consumers by … read more